Rooftop Cinemark
Major Campaign
Course: Final Portfolio Spring '23
Instructor: Stephan Zhang
Rooftop Cinemark rejuvenates and transforms the classic experience of movies. A more social and energetic outdoor experience with vibrant colors. Overlapping colors resemble camera filters and transparency of projections. Hidden elements throughout the positive and negative space relate to easter eggs in movies or noticing parts you missed during the first watch. Elements of surprise!
