EcoToss
Non-Profit Campaign
Course: Cause-Based Design Spring '23
Instructor: Stephan Zhang
GROUP PROJECT MEMBERS:
Adriana Vieraitis, Mallory Cowden, and Sarah Bieker
EcoToss was a group, cause-based project for a non-profit. My team focused on the issue of single-use plastics. Our goal was to develop an innovative, community-engaging design to change people's behaviors to be more sustainable. We designed for Keep America Beautiful in this hypothetical project, creating a pop-up booth for various events nationwide. Pastel colors allowed for a friendly approach to the scary issue we're trying to solve. Loose hand-drawn illustrations established a connection to the textures of nature.
Play on having a green thumb, illustration. Doing sustainable acts and focusing on reusability will grow a more environmentally friendly society.
My Contribution
As a team, we collaborative designing the brand standards. My job was to develop illustrations in our style guide for the poster and characters I am showcasing on my website. I laid out designs for the website UI on mobile and desktop, both posters and the research portion of the presentation with verbal critiques from my team members. We were w very successful collaborative team throughout this project.
