Summer Out of Home Campaign
Summer Campaign
Collaborators: Marketing Team
Cool-toned blues with wavey typography call for your drink of the summer. I aimed to blend the brand's established identity with the vibrant, adventurous spirit of the season. The goal was to showcase the product and create an engaging appeal for consumers across 12 states/cities. Personalizing the messaging written by the copywriter was a way to closer resonate with the consumers while showing the brand's fun presence.
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