Social Media
Content Creation
Collaborators: Digital & Social Team
Dates: July 2023–Current
Dates: July 2023–Current
Focus on crafting visually captivating and brand-consistent content to enhance the company's online presence and engage its audience. The brand's tone is energetic, edgy, playful, and confident. Content spans photography, reels, and references current trends, always staying up-to-date with the fast pace of social media. Content fit for various sizes of in-feed posts, stories, gifs, and reels.
Increased engagement rate by:
I created graphics, directed photoshoots/videography, and contributed ideas for trends and posts during monthly social media meetings for organic and paid ads.
Increased engagement rate by:
7M impressions / 10.41% engagement rate / 260K total engagements
Developed social media advertising for A/B testing on platforms like Meta and Google Ads, resulting in a 2% increase in CTR to the shoppable landing page, a 5% boost in engagement, and valuable consumer insights. Within these are overall evergreen ads, geo-targeted, and monthly updated ads. I created graphics, directed photoshoots/videography, and contributed ideas for trends and posts during monthly social media meetings for organic and paid ads.
Paid Posts
link to the shoppable landing page and increased CTR
link to the shoppable landing page and increased CTR
Q1 Evergreen ad
Q2 Evergreen ad
Geo-Targeted Ads
Organic Videography Posts
Organic Graphics/Photoshop
Organic Animated Posts
Product Focus Photography
